Need a lifecycle system in 30 days or less? Explore my productized packages at Seven17Systems.com

Senior CRM Solutions Architect

Building Enterprise-Scale Lifecycle Systems That Just Work

I've spent 10+ years architecting CRM systems for Fortune 500 companies like Disney, Sony, and Toyota. Now I bring that same precision to growing businesses and agencies that need expert execution.

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Trusted by Fortune 500 Brands & Growing Companies

10+

Years CRM & Lifecycle Leadership

2B+

Subscriber-Scale Data Experience

99%

Deployment Success Rate

About Me

Hi, I'm Nicole Wade Okereke

I'm a Senior CRM Solutions Architect with over a decade of experience building multi-channel lifecycle programs for some of the world's most demanding brands.

At Disney, I managed database infrastructures supporting 2B+ subscribers. At Sony Pictures, I architected reactivation campaigns that brought back 4M+ dormant users. For Toyota and the U.S. Army, I built CRM systems that couldn't afford a single point of failure.

Throughout all of it, I maintained a 99% deployment accuracy rate—not because I'm perfect, but because enterprise budgets demand precision, and I built systems with that level of rigor from day one.

Today, I work independently with growing businesses, established enterprises, and agencies who need someone who can handle both strategy and technical execution. I specialize in Salesforce Marketing Cloud, Braze, Iterable, and Klaviyo, however, I'm platform-agnostic. Your business needs drive the technology, not the other way around.

What sets me apart: I don't hand off execution to junior team members. I code. I strategize. I deploy. You work directly with me.

10+ years enterprise CRM
Fortune 500 execution standards
Full-stack technical & strategic expertise
Available for contract, consulting, or embedded role

For mid-market brands ($500K-$5M) looking for productized lifecycle programs with clear pricing and faster timelines, I also offer Seven17 Systems - a streamlined service offering with fixed-scope packages.

Schedule a Consultation

What I Build

Complete Lifecycle Systems

From strategy to deployment, I handle the full technical process so your systems launch faster, perform reliably, and scale without breaking.

Lifecycle Strategy & Journey Design

I map multi-touchpoint customer journeys with behavioral triggers, segmentation frameworks, and messaging architecture that drives measurable engagement and conversion.

Onboarding, cart recovery, retention, and winback flows
Multi-channel orchestration (email, SMS, push, in-app)
A/B testing roadmaps and performance optimization
Data-driven segmentation strategies

CRM Platform Implementation

I architect scalable data models, automated workflows, and modular email templates that reduce build time and ensure consistent delivery at enterprise scale.

Data modeling, journey orchestration, automation logic
Dynamic personalization (AMPscript, Liquid, SQL)
Platform migration support with zero data loss
Team training and documentation for long-term success

Email Development & Technical Execution

I hand-code responsive HTML emails built for maintainability, deliverability, and cross-client compatibility across 90+ email environments.

Modular template systems and reusable components
Litmus QA and accessibility compliance
Performance optimization for inbox rendering
Dark mode support and mobile-first design

Technical Integration & Data Architecture

I build custom integrations, data pipelines, and reporting systems that connect your CRM to the rest of your tech stack seamlessly.

REST/SOAP API integrations
Custom data extensions and SQL queries
Revenue attribution and analytics dashboards
Webhook configuration and event tracking

Selected Work

Real Projects, Real Results

Here's a glimpse into the systems I've built and the outcomes they delivered.

Multi-Channel Reactivation Campaign

Global Entertainment Company

4M+

Users Reactivated

35%

Engagement Lift

Architected and deployed a sophisticated win-back program for dormant subscribers across email, push, and in-app channels. Built segmentation logic that separated truly dormant users from those ready to re-engage, then created progressive messaging sequences with behavioral triggers.

The system included automated suppression rules to protect deliverability, dynamic content personalization based on past engagement patterns, and A/B testing frameworks to optimize conversion at each touchpoint.

Enterprise CRM Migration

Fortune 500 Entertainment Brand

2B+

Records Migrated

99.8%

Accuracy Rate

Led the technical migration of a legacy CRM system to Salesforce Marketing Cloud, managing 2B+ subscriber records with zero data loss. Designed new data architecture, rebuilt all automations with improved efficiency, and created comprehensive documentation for the internal team.

Project included training sessions for 30+ team members, establishment of QA protocols, and development of modular email templates that reduced production time by 60%.

E-Commerce Lifecycle System

Mid-Market DTC Brand

22%

Cart Recovery Rate

$85K

Monthly Revenue Recorded

Built a complete lifecycle automation system from scratch, including cart abandonment recovery, post-purchase onboarding, retention campaigns, and win-back sequences. Integrated Klaviyo with Shopify and custom tracking for attribution.

Created revenue dashboards showing exact dollar amounts recovered from each automation, enabling data-driven optimization and proving ROI to stakeholders.

Testimonials

Stories from Our Community

"Working with Nicole has been an absolute dream."

"Working with Nicole has been an absolute dream. I actually do not know what I would have done this year without her. She is detail-oriented, a whiz at ALL the technical things I cannot wrap my head around, and has created seamless systems to make my business run smoother."

- Kiki Rae

Founder, Wildly Wealthy Woman

Technical Expertise

Platforms & Technologies

I'm platform-agnostic and adapt to your tech stack—your business needs drive the technology.

Salesforce Marketing Cloud

Braze

Iterable

Kajabi

ActiveCampaign

HubSpot

Pega

GoHighLevel

HTML/CSS/

JavaScript

AMPscript

Liquid

SQL

REST/SOAP APIs

JSON

Kit

Clickup

Let's Work Together

Whether you need a full lifecycle system buildout, platform migration support, or embedded CRM expertise, I'd love to hear about your project. I work on consulting engagements, contract roles, and long-term partnerships.